Gartner has found that B2B buyers spend 45% of the time on independent research, while only 17% on meeting with potential suppliers. Under these conditions, marketing content plays a critical role in helping buyers make a decision.
Thus, many companies rush to produce tons of content and make it available online, hoping to catch prospective buyers. However, only some manage to build long-lasting interest and trust from the desired audience.

Why so, and how to make marketing content work for your reputation and business development?
What are practical Dos and Don'ts?
What outcomes to expect?

in this episode, we try to get these and other questions answered. Our guest is Olha Olifirenko, the Digital Marketing Manager at Ciklum. Olga is a hands-on marketeer who defines and executes digital marketing and content activities across the UK, the USA, SCA, DACH and Israel.

Ciklum is a leading global digital services and software engineering company serving Fortune 500 and fast-growing organizations. Ciklum has 3,500+ employees worldwide, building tailored digital solutions.
Digital marketing is an essential part of a company's growth strategy and helped it succeed in the global marketplace.