Hando Sinisalu, the founder of Marketing Parrot, with extensive
experience as an event organizer, and over the years, he has noticed that some
companies tend to use their speaking opportunities during sponsored events to
deliver sales pitches, which often end up frustrating the audience. This missed
opportunity could have been used to build trust and establish relationships
with potential customers.
In this conversation, we
discuss why this happens and explore strategies for maximizing the value
of event sponsorships. We'll be hearing both positive and negative examples of
conference sponsorships, from preparation to activation and gain insights into successful event sponsorship
strategies.