In a chaotic world where the industry sees itself turned upside down at every turn, learning about year-long sponsorships becomes crucial. And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. The focus is less on establishing a beneficial partnership and more on just getting someone as fast as possible. And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. But what if there was a better way?

Taylour Miller from United Planners Financial Services is our special guest on this week’s #EventIcons. At United Planners, the team has crafted an incredible strategy that drives business by creating year-long sponsorships through creative thinking. By tackling the world of event sponsorships with this mindset, United Planners establishes relationships that consistently bring in results to all parties involved. So if you want to learn how you can create year-long sponsorships, press play and join us!