Ashley Lawson is a big name in the travel meetings and incentives industry. Recently featured on the SITE Global and IMEX Instagram accounts, she’s also been featured closer to home. In a recent Event Brew episode on event inspiration, Deanna named Ashley as someone she goes to for inspiration and to bounce ideas off. Eager to learn more about Ashley, we’ve decided to bring her on for today’s #EventIcon episode!

Ashley currently serves as the Vice President of Business Partnerships at Achieve Incentives & Meetings and is the third generation to work for the 70-year-old family business. Since her shift from nonprofit work in Washington, DC, she has become her industry’s “safe travel ambassador” and is on a mission to celebrate culture and usher back safe travel. Tune in to learn more about her life in events as a digital nomad and what she thinks the industry needs more of.