Influencer marketing has a wide variety of benefits for nonprofits, but it’s a relatively new space for many of us. In this episode, Ash Collins, Influencer Relations Specialist at Best Friends Animal Society, will be  sharing the benefits of an Influencer Program for nonprofits and the collaborations that she has been part of during her role.  We discuss:How to work with influencersHow to find influencersHow to track successHow to develop successful collaboration The 180 influencers they work withFuture of influencer marketing - what are you seeing so far in 2023How to get younger generations into fundraisingAbout AshAsh Collins (she/her/hers) is the Influencer Relations Specialist at Best Friends Animal Society, a national animal welfare organization. She manages relationships and marketing collaborations with social media influencers to help end the killing of cats and dogs in America's shelters. She has been in animal welfare for over 7 years and is skilled in influencer relations, social media, digital marketing, relationship development, and crypto/NFT relationships. When she is not working hard to Save Them All, she can be found reading with her cats, hiking with her husband and their dog, or sewing in her craft room.Connect with Ash:LinkedIn: https://www.linkedin.com/in/ashdcollins/Email: ashc@bestfriends.orgConnect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/