Cause marketing involves partnering with a for-profit business to promote your cause and raise funds. This type of marketing can be a win-win for both parties, as the business benefits from increased brand awareness and positive PR, while your organization benefits from increased exposure and donations. As more consumers look to support companies that align with their values, cause marketing is becoming increasingly popular for nonprofits to raise funds and awareness.About Joe WatersJoe Waters helps nonprofits and businesses build win-win partnerships that raise money and change the world. He’s been writing his popular partnership blog, Selfish Giving, since 2005. He’s also written two books, one on cause marketing, the other on corporate partnerships. Avid gardener, posts photos in his newsletter or on Pinterest.com/joewatersConnect with Joe on LinkedInTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts