Ever wondered how to get the most out of events with video, or how to get a communications calendar to actually work for you?In this episode, Rachel emphasizes the significance of participant understanding and agency during unscripted film shoots and shares invaluable advice for organizations looking to embark on their video storytelling journey. Rachel discusses her innovative three P's framework—pride, possibility, and purpose—that guides organizations to depict their narratives with authenticity and impact.About Rachel JellinekRachel Jellinek (she/her) is the President of Reflection Films, Inc., a WBENC-certified woman-owned video production company.  Reflection Films does video storytelling and content creation for a variety of mission-driven organizations.  They do filming and animation, typically for a fundraising, marketing, training or tribute purpose.  Reflection Films is based in Boston and films in other places as well.Prior to Reflection Films, Rachel worked at several nonprofits focused on public health and education. She has served as a health educator for youth and adults and as a director of a literacy program. Rachel holds a BA from the University of Michigan and an MA from Harvard University.  In her free time, she enjoys bird watching and playing the banjo.Connect with Rachel on LinkedIn.Resources:https://www.allaboutbirds.org/guide/Loggerhead_Shrike/id#https://r-films.comTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts