Meet Christy. She believes words matter. As a communications consultant and ethical storytelling purist, she guides nonprofits through the process of creating storytelling that is both ethical and effective. She’s talking through how to bring humanity front and center as we collect and share stories. Her love of ethical storytelling is contagious - tune in for inspiration and practical tips.? LearnFour Keys of CommunicationEthical Storytelling: What is it and why it mattersThe role of relationships in ethical storytellingToday’s GuestChristy Kern, StoryBrand Facilitator,  Ethical Storytelling ResearcherEpisode HighlightsChristy’s story and journey to where she is today (1:50)Tone setting - the keys of communication and how it relates to nonprofits (5:30)Christy’s 4 Guiding Principles to Communication:To be clear is to be kind.Upholding dignity is paramount.Always anchor in value.Know what you are for.Ethical storytelling and how you work with clients to tell their stories in a dignified way (18:00)Story stewardship (21:00)Relationship over commodity (23:00)Christy’s research around ethical storytelling (27:00)Do this / not that with ethical storytelling (31:00)A powerful story of philanthropy in Christy’s life (34:00)Christy’s One Good Thing: Find or create a space where you can be vulnerable and make mistakes. (38:00)How to connect with Christy (42:00)For more information and episode details visit: weareforgood.com/episode/379.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor Feathr Feathr is trusted by more than 1,000 nonprofits of all sizes — from the Humane Society and Meals on Wheels to IJM .Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.Learn more and get started today at Feathr.co.  And, be sure to tell them We Are For Good sent you! Start Learning with We Are For Good PROAre you ready to evolve in 2023? That’s why we created PRO. A place where industry experts, nonprofit professionals and community collide to inspire, educate + build camaraderie for the journey. We’d love to see you inside. Use code TRENDS through January 31st to get all access to PRO for 12 months for just $297! Start learning today at www.weareforgoodpro.com ?