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15. B2B Marketing in 2022

15. B2B Marketing in 2022

FromB2B Sales and Marketing #FriTalks


15. B2B Marketing in 2022

FromB2B Sales and Marketing #FriTalks

ratings:
Length:
39 minutes
Released:
Jan 17, 2022
Format:
Podcast episode

Description

In this episode first, of #FriTalks in 2022, we look at the latest developments in B2B marketing and, together with guest experts, discuss a strategic approach to growing business in 2022.
In particular, we discuss the following priorities:

Sales and Marketing Alignment
Lead generation vs. building trust and creating demand
Adoption of martech stack
Released:
Jan 17, 2022
Format:
Podcast episode

Titles in the series (58)

Welcome to the B2B Sales and Marketing #FriTalks hosted by Andrejs Juscenko and Rolands Ozolins. On this podcast, you will get insights, best practices and anecdotes right from sales and marketing leaders of B2B technology companies and Startups. Our episodes are based on live #FriTalks LinkedIn broadcasts.