Conversations from the 2022 Financial Brand Forum

How To Deepen Member Relationships Through Effective Marketing: Not all credit unions can be the largest player in the market or have an unlimited budget—but credit unions that can fine-tune their message to specific target markets can produce great results regardless of their size. DeLynn Byars is the Senior Vice... by Business To Human

40 min listen

Transforming Your Marketing Strategy for the Future: It is more challenging now than ever for marketers to sell their goods and services. Marketers have to learn to be resourceful and savvy to keep up with the new trends. Our guest today has been recognized by the Wall Street Journal, Forbes, and the... by Business To Human

17 min listen

How Data Can Create a Better Customer Experience: Most companies have a lot of great information about their customers. The problem is they just don't know how to best use that data to create better customer experiences. Jen D’Amico is the CMO at CommonWealth Central Credit Union. With over 15 years... by Business To Human

32 min listen

The Toolkit of a Healthcare Marketer: Marketing campaigns for the healthcare industry require a careful balance between patient and community engagement and the growing needs of a complex healthcare organization. In this episode, Leslie DiStefano, Director of Communication and Public... by Business To Human

26 min listen

The Value Behind Customer Data Platforms: The ability to map the entire customer journey is valuable in today’s marketing world. Having a Customer Data Platform gives marketers the insight they need to create a personalized experience for every customer. David Raab is the Founder of the CDP... by Business To Human

33 min listen

2023 Consumer Insights w/ Dipanjan Chatterjee: The 2023 landscape for marketers is a complicated one. However, the concerns seem to be fairly unified: losing current customers and struggles to define and reach audiences. The response on how to work in this new landscape is largely data-driven.... by Business To Human

28 min listen

Cultivating Customer-Focused Teams Through Marketing: Oftentimes we forget the human aspect of marketing by looking at our customers as data points. Our guest today reminds us that the best marketers should be the voice of the customer and shares insights from her own experiences on how to become that... by Business To Human

26 min listen

Conversations from the 2022 Financial Brand Forum: In November of 2022, the Vericast Team joined the Financial Brand Forum, the world’s most elite conference on marketing, CX, data analytics, and digital transformation in banking. During those three days, the host of the Business to Human podcast and... by Business To Human

20 min listen

Strategies for Success in the Modern Grocery Market: Providing value and understanding your customers is one of the main objectives for any organization in the grocery store industry. But how can grocers continue to do this while facing a pandemic, inflation, and customer loyalty issues? Our guest today... by Business To Human

28 min listen

Prioritizing and Developing a Brand: Prioritizing and building a brand is at the heart of fueling the overall growth of an organization. But how do you build a brand when you are still building a customer base? Our guest today has insight into how and when to prioritize brand building... by Business To Human

32 min listen

Brand Building: Seamless Digital and Physical Marketing: What is your why? When customers can tell that your “why” is more closely tied to your balance sheet than their experiences, they will find another financial institution. A relentless focus on customer experience will lead to differentiation that... by Business To Human

16 min listen

The evolution of the retail environment: While the way we navigate physical shopping environments have largely been shaped by the real estate, the future promises a more personalized and potentially exciting experience. We sit down with... by Business To Human

21 min listen

Marketers: Here’s How You Handle Your Data Problem: Everybody says they want to be data-driven. But with so much data at your disposal these days, if you aren’t driven by the right data for your business goals, it can just as easily lead you down the wrong road. Today, I’m speaking with... by Business To Human

23 min listen

Marketing during tough times: a financial institution's guide to reaching customers: The financial markets may be in flux, but that doesn’t mean your financial marketing has to be. With a solid plan, your marketing can not just survive, but thrive — even in today’s chaotic times. In this special episode,... by Business To Human

37 min listen

Data Delicacies: Optimizing Data in Marketing: How can you optimize large amounts of data from multiple sources? In today’s digital world, there is no shortage of data. With endless supplies of information, regardless of niche or vertical, the potential to leverage data to ultimately serve... by Business To Human

35 min listen

Standing Out in Today’s Beauty Market: Today’s consumer has a short attention span, making it harder to stand out in an overcrowded market. One glowing example: cosmetics. Clear messaging and a return to simplicity are the tip of the spear catalyst that can push a brand to the top of the... by Business To Human

33 min listen

Humanizing Connections: The Future of Finance: Financial brands have the opportunity to think about themselves differently — we are in the business of people, after all. Exploring the intersectionality of digital insights and brand strategy opens endless doors to human connectivity. And while... by Business To Human

14 min listen

The Competitive Edge: How to Gain Traction with Simple Marketing: From dramatic developments in MarTech and AdTech to shifts in digital channel algorithms and the pressure to include an omnichannel approach in your strategy… marketing can feel like a race that’s difficult to keep up with. This is even more true... by Business To Human

28 min listen

What’s Working For Consumers Right Now: In the latest episode of Business to Human, host https://www.linkedin.com/in/matthewjtilley/ breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers. From the continued importance of... by Business To Human

25 min listen

The Power of Trust & Transparency: Building Stronger Consumer-Brand Relationships: In this thought-provoking discussion between https://www.linkedin.com/in/jesse-redniss-8a49691/: Vice President Of Product Management at https://www.vericast.com/ and https://www.linkedin.com/in/jesse-redniss-8a49691/: Chief Executive Officer &... by Business To Human

34 min listen

Empowering Marketing with First-Party Data: We sit down with https://www.linkedin.com/in/marcalanmathies/, Senior Vice President, Platform Evolution at https://www.vericast.com/ who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of... by Business To Human

21 min listen

Marketing for Financial Institutions in an Uncertain Economy: In a difficult economic environment, marketing and advertising budgets are the first to see cuts. The finance and banking industry is no exception. In this economic roundtable, host Matthew Tilley speaks with industry experts (and fellow Vericast... by Business To Human

37 min listen

The Evolution of the Retail Environment: While the way we navigate physical shopping environments have largely been shaped by the real estate, the future promises a more personalized and potentially exciting experience. We sit down with... by Business To Human

22 min listen

Unlocking First-Party Data Challenges: In 2024, as the world only becomes more digitized, effective data management is the key to success in marketing. https://www.linkedin.com/in/philrist/, EVP of Strategy at https://prosperinsights.com/, chats with host Matthew Tilley to break down some... by Business To Human

28 min listen

Data Delicacies: Optimizing Data in Marketing: How can you optimize large amounts of data from multiple sources? In today’s digital world, there is no shortage of data. With endless supplies of information, regardless of niche or vertical, the potential to leverage data to ultimately serve... by Business To Human

36 min listen

Embracing Digital Innovation in the Rental Housing Industry: Gone are the days of simply contacting a leasing office and hoping that your dream building has availability. The age of digital has completely transformed the way we shop for everything — including the places we live. Kathy Neumann, CMO of Rent... by Business To Human

24 min listen

Marketer's Toolkit: Join hosts Alexa Bennett and April Masters as we reflect on popular episodes and ponder what’s missing from the marketer’s toolkit. This episode uncovers recurring themes and challenges faced by marketers today and features insightfrom marketing... by Business To Human

8 min listen

Mastering First-Party Data for Marketing Success: If knowledge is power, then data is the ultimate tool when it comes to maximizing a marketing strategy. Host Matthew Tilley sits down with a team of trusted colleagues to discuss ways to use 1st party data to enhance and advance a marketing strategy.... by Business To Human

26 min listen

Empowering Marketing with First-Party Data: We sit down with https://www.linkedin.com/in/marcalanmathies/, Senior Vice President, Platform Evolution at https://www.vericast.com/ who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of... by Business To Human

22 min listen

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Conversations from the 2022 Financial Brand Forum

Conversations from the 2022 Financial Brand Forum

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