Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

2023 Consumer Insights w/ Dipanjan Chatterjee

2023 Consumer Insights w/ Dipanjan Chatterjee

FromBusiness To Human


2023 Consumer Insights w/ Dipanjan Chatterjee

FromBusiness To Human

ratings:
Length:
28 minutes
Released:
Apr 5, 2023
Format:
Podcast episode

Description

The 2023 landscape for marketers is a complicated one. However, the concerns seem to be fairly unified: losing current customers and struggles to define and reach audiences. The response on how to work in this new landscape is largely data-driven.Our guest today is Dipanjan Chatterjee, the Vice President and Principal Analyst at Forrester. He provides incredible insights in this episode, and expands on his thoughts in a longer webinar conversation that can be found here on our website.Join us as we also discuss:How consumers are responding to the 2023 shiftsMarketers top strategies to navigate current challangesThe implications of data usage and how data affects decisions
Released:
Apr 5, 2023
Format:
Podcast episode

Titles in the series (29)

Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.Welcome to Business to Human!