37 min listen
Keeping Up With Wary Consumers in 2024
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
42 minutes
Released:
Mar 6, 2024
Format:
Podcast episode
Description
In this episode of #Hashtags, Gartner experts Kassi Socha and Emma Mathison discuss what more than 2,000 U.S. consumers surveyed in December 2023 are feeling and reacting to. These timely consumer insights inform B2C CMOs on how to prepare for 2024 — a year that holds an election, the Olympics, and tech challenges in the form of continued cookie deprecation and the rapid impacts of generative AI (GenAI). The discussion includes how CMOs can anticipate and respond to the shifting consumer landscape — and actually acquire and retain consumers who are signaling they are wary and more disloyal than ever.Kassi Socha is a Director Analyst in the Gartner for Marketers business, and is based in California. She is responsible for delivering cross-industry insights on strategic website redesigns and supporting retail CMOs on their most pressing mission-critical priorities. Her expertise is uncovering trends, specifically in e-commerce, digital marketing, emerging tech, organizational and consumer insights.
Released:
Mar 6, 2024
Format:
Podcast episode
Titles in the series (53)
Where Social Strategies Fall Short — With Amber Gallihar Boyes: Social media is a two-way street, but many social strategies don’t reflect the most current audience behaviors and preferences, leaving significant engagement opportunities on the table. What can communicators and marketers do to make sure they’re maximizing the potential of their social efforts? by #Hashtags, The Gartner Marketing & Communications Podcast