According to our research, 76% of CIOs and 61% of CEOs believe that demand from machine customers will become significant in their industry by 2030. On average, these leaders predict that by that date, over 21% of their revenue will come from machine customers. This suggests a market shift twice as deep and twice as fast as the arrival of e-commerce has been.   In this episode, Senior Director Analyst Uma Challa and Director, Analyst Brian Weber, both of who sit in Gartner’s customer service practice, join us to discuss the rapid rise of machine customers and how it will affect leaders across customer service, marketing, sales, data and analytics, IT, and more.   Dig Deeper   Download: The Future of Customer Service: 5 Emerging Trends To Watch https://gtnr.it/3zlyfKM   Watch: How the CMO Role is Changing to Be More Customer-Centric https://gtnr.it/38QZ5PS   Read: Are Machine Customers Better Than Human Customers? https://gtnr.it/394HGUb