PART 2 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiator, vendor management and "The Octopus Strategy," and why the size of your customer base and wallets are keys to long-term success. Tune in to hear how platforms may disrupt marketers like they disrupted media companies. The second part of this show will be released next week.?️ Exclusive CMO Confidential Interview with Rishad Tobaccowala? AI's Impact on the 4 Horsemen of GDP & Beyond? Debunking the Google Cookie Change Hype? Future of SEO and Digital Marketing Strategies? Key insights on AI efficiency, vendor management, and the Octopus Strategy? How customer base size and spending power drive long-term success? Discussing how platforms are disrupting marketing? Stay tuned for Part 2 next week!Keywords: Rishad Tobaccowala, AI in Marketing, Google Cookie Change, SEO Future, Digital Marketing, CMO Insights, Business Strategy, Vendor Management, Customer Base, Marketing DisruptionHashtags: #CMOConfidential #RishadTobaccowala #AIandMarketing #GoogleCookies #SEOFuture #DigitalMarketingTrends #BusinessStrategy #VendorManagement #MarketingDisruptionShow Notes:- Introduction to the podcast and Rishad Tobaccowala - Rishad Tobaccowala's background: Former CEO at Publicis, Strategy & Growth Officer, Author, and Podcaster - AI's effect on the 4 Horsemen of GDP explained- Why Rishad believes the Google cookie change is a "sideshow" - Discussion on the potential disappearance of SEO- Why AI efficiency might not be a key differentiator in the future - Insights into vendor management and "The Octopus Strategy"- The importance of customer base size and wallet share for long-term success- How platforms may disrupt marketers, similar to media companies- Teaser for the next episode and concluding remarksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.