25 min listen
Tom Goodwin: A Contrarian Take on Everything, Everywhere, All at Once
FromCMO Confidential
ratings:
Length:
34 minutes
Released:
Nov 21, 2023
Format:
Podcast episode
Description
A CMO Confidential interview with Tom Goodwin, author, speaker and former head of innovation at Publicis, Zenith and Havas. Tom shares thoughts on why generative AI is "A lot like having a million, really cocky, 16-year old interns working for you", how "The Internet has made advertising really bad," and and how "Everyone who understood technology has triumphed over people that actually knew what they were doing." Key discussion topics include why AI will take root in things that don't have to be done well, why it takes extraordinary innovation to create real value, and his belief that even though there have been data and media revolutions, marketing principles are still the same. Listen in to hear him explain the headline "Uber Finally Makes a Profit - World wonders if Pigs Can Fly."
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 21, 2023
Format:
Podcast episode
Titles in the series (66)
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