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    Tom Seclow: An Executive Search Perspective on Marketing and CMO's

    Tom Seclow: An Executive Search Perspective on Marketing and CMO's

    FromCMO Confidential

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    Tom Seclow: An Executive Search Perspective on Marketing and CMO's

    FromCMO Confidential

    ratings:
    Length:
    35 minutes
    Released:
    Mar 28, 2023
    Format:
    Podcast episode

    Description

    Episode 11  - A CMO Confidential Interview with Tom Seclow of Spencer Stuart. Tom for many years led the CMO and Customer Experience practice for one of the most respected search firms in the world. He discusses the short tenure of the position, aligning expectations, the difference between CMO and other C-level job specs, the power of classical consumer goods training, things to think about when you are considering a position, and CMO promiscuity and curiosity. Yes, you read that right, but it's not what you think.
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    Released:
    Mar 28, 2023
    Format:
    Podcast episode

    Titles in the series (65)

    Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.