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    Clive Sirkin: Why Marketing Creativity is in Decline/What to Do About it

    Clive Sirkin: Why Marketing Creativity is in Decline/What to Do About it

    FromCMO Confidential

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    Clive Sirkin: Why Marketing Creativity is in Decline/What to Do About it

    FromCMO Confidential

    ratings:
    Length:
    32 minutes
    Released:
    Apr 18, 2023
    Format:
    Podcast episode

    Description

    Episode 14 - A CMO Confidential interview with Clive Sirkin, the host of the podcast Unstuck who previously served as the Chief Growth Officer of Kellogg, the CMO of Kimberly-Clark, and the Group Managing Director of Leo Burnett. We discuss the difference between creativity and crafting, reducing the fear of getting out on the "creative ice," how to be a marketer versus an artist, avoiding the "marketing contagion of the moment" and how to make consumer believers versus taking hostages.
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    Released:
    Apr 18, 2023
    Format:
    Podcast episode

    Titles in the series (66)

    Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.