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CMO Confidential

CMO Confidential


CMO Confidential

ratings:
Length:
66 episodes
Language:
English
Format:
Podcast

Description

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
Language:
English
Format:
Podcast

Episodes1 - 10 of 66 episodes

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Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute a...

35 minutes
May 07, 2024

Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |

A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office...

28 minutes
Apr 30, 2024

Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful ...

37 minutes
Apr 23, 2024

The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential |

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing...

40 minutes
Apr 15, 2024

Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil

A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former...

36 minutes
Apr 09, 2024

Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharto...

33 minutes
Apr 02, 2024

Marketing - The Battle Between Believers & Non-Believers - Part 2

In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert...

21 minutes
Mar 25, 2024

Marketing - The Battle Between Believers and Non-Believers: Part 1

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nic...

25 minutes
Mar 18, 2024

Sean Peters: A Report From the Media Front Lines of Publicis Media

A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis M...

28 minutes
Mar 12, 2024

Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communic...

34 minutes
Mar 04, 2024