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    Jeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About it

    Jeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About it

    FromCMO Confidential

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    Jeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About it

    FromCMO Confidential

    ratings:
    Length:
    32 minutes
    Released:
    Dec 5, 2023
    Format:
    Podcast episode

    Description

    A CMO Confidential interview with Jeff Severts, Deadly Memos author and former Chief Marketing Officer of Ulta, FTD, and Best Buy Europe. Jeff discusses why companies find it hard to do the right thing even with great intentions, why the focus on "objective measures" helps make performance reviews ineffective, and why you should think like a sports general manager. We also discuss rethinking recruiting and interviewing - including comparing resumes for Abraham Lincoln and Richard Nixon, why it's a mistake to make your team think they are "amazing," Listen in to hear how challenging it would be to rate your mother's parenting skills with 5-6 metrics.
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    Released:
    Dec 5, 2023
    Format:
    Podcast episode

    Titles in the series (65)

    Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.