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    Kip Knight - Why The Short Shelf Life Of CMOs

    Kip Knight - Why The Short Shelf Life Of CMOs

    FromCMO Confidential

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    Kip Knight - Why The Short Shelf Life Of CMOs

    FromCMO Confidential

    ratings:
    Length:
    27 minutes
    Released:
    Jan 19, 2023
    Format:
    Podcast episode

    Description

    Episode 2 -  Mike interviews marketing veteran Kip Knight, who is Operating Partner at Thomvest Ventures, Founder of CMO Coaches and former CMO of Taco Bell about the short shelf life for CMOs.
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    Released:
    Jan 19, 2023
    Format:
    Podcast episode

    Titles in the series (64)

    Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.