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    Margo Georgiadis: A CEO, Board Member, and Former CMO Talks Business, Tech, Health & Marketing

    Margo Georgiadis: A CEO, Board Member, and Former CMO Talks Business, Tech, Health & Marketing

    FromCMO Confidential

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    Margo Georgiadis: A CEO, Board Member, and Former CMO Talks Business, Tech, Health & Marketing

    FromCMO Confidential

    ratings:
    Length:
    34 minutes
    Released:
    Sep 12, 2023
    Format:
    Podcast episode

    Description

    Episode 35 - A CMO Confidential Interview with Margo Georgiadis, CEO of Montai Health, formerly CEO of Mattel and Ancestry, Google President, and Discover CMO. Margo discusses the tech and health landscapes, provides perspective on the forces driving the business, and shares her belief that CMO's should be at the center of strategy and understanding customers. Key topics include managing volatility, the recent "reset" of company valuations and what it means to marketing, the importance of customer segmentation, and how being a CMO helps her as a board member and CEO.
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    Released:
    Sep 12, 2023
    Format:
    Podcast episode

    Titles in the series (66)

    Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.