29 min listen
The Changing Landscape of Security Marketing with Gautam Mehandru, CMO of Illumio
FromThe Next CMO
ratings:
Length:
36 minutes
Released:
Jan 9, 2024
Format:
Podcast episode
Description
In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model. Guatam explains the changing landscape of the market, the role of a modern CMO, and the importance of a strategic and data-driven approach in managing marketing operations. He also discusses the growth and expansion strategy for Illumio.Learn more about Gautam MehandruLearn more about IllumioFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Jan 9, 2024
Format:
Podcast episode
Titles in the series (100)
Understanding TikTok with Jacob Pace of Flighthouse: TheNextCMO’s latest podcast is with Jacob Pace, the 21-year-old CEO of Flighthouse - the largest original content brand on TikTok with 24.5M followers. In addition to its original content series such as Finish The TikTok Lyrics and Dance Charades which amass millions of views per episode, brands and major labels tap into Flighthouse's white label marketing agency Flighthouse Media to ideate and execute marketing campaigns geared towards Gen Z and TikTok. In this podcast we discuss everything TikTok: How businesses should leverage the platform professionally, how Flighthouse grew its massive following, and how still stay authentic to your brand. Jacob Pace - https://www.linkedin.com/in/jacobpace/ Flighthouse - https://www.flight.house Flighthouse Media - https://www.flighthousemedia.com/ Finish the TikTok Lyrics - https://www.tiktok.com/@flighthouse/video/6783361942649048325 Dance Charades - https://www.tiktok.com/@flighthouse/video/6 by The Next CMO