In this episode of The Next CMO podcast, we speak to Patrick Reynolds, the CMO of BlueConic, the leading provider of pure play customer data platforms. We talk about all things data with Patrick, including the changing data privacy landscape. How to leverage and actually use the data that you're collecting for your customers in a permission enabled way, the future of data, what kind of resources you need to have in your organization to take advantage of all this data and what to think about in the coming year about the use of data. I hope you enjoy the show.Learn more about Patrick Reynolds, CMO of BlueconicLearn more about BlueConicFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte