41 min listen
Building Accountable Marketing Teams with Michiel van de Watering of Accountable Marketing Expert
FromThe Next CMO
Building Accountable Marketing Teams with Michiel van de Watering of Accountable Marketing Expert
FromThe Next CMO
ratings:
Length:
31 minutes
Released:
Jul 29, 2021
Format:
Podcast episode
Description
Kelsey and I found a real kindred spirit in Michiel van de Watering. Michiel has dedicated his career to driving measurability and accountability into marketing.Useful links:Michiel on LinkedIn: https://www.linkedin.com/in/michielvandewatering/Accountable Marketing Expert website: https://www.accountablemarketing.expert/Get Michiel's book here: https://www.accountablemarketing.expert/course/the_bookLearn more about Plannuh: https://www.plannuh.com/
Released:
Jul 29, 2021
Format:
Podcast episode
Titles in the series (100)
The Next CMO Meetup with Brian Kardon, CMO of Fuze: This special episode of The Next CMO podcast was recorded live at the Drift headquarters in Boston. In this live discussion with Brian Kardon, CMO of Fuze, Peter Mahoney learns about what has changed in marketing in the last decades, what is expected to change, and what marketers should do today to prepare themselves to be the CMO of the future. Brian has had an impressive career, starting in management consulting at Deloitte and then taking his first of many CMO roles at Reed Business Information, a $10B information services provider. Brian went on to take a series of CMO roles at leaders in technology, including Forrester Research, Eloqua (acquired by Oracle), Lattice Engines, and now Fuze. An award-winning marketer, Brian is also a musician, board member, mentor, advisor, and all around great guy. You can join The Next CMO meetup group at thenextCMO.com and follow up on Twitter at @NextCMO Many thanks to Drift for their support by The Next CMO