36 min listen
Steve Baines: Salesforce Integration and Customization Zen Master
FromThe Next CMO
ratings:
Length:
47 minutes
Released:
Oct 29, 2020
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is Steve Baines and Molly McGee from Forcivity. Steve is a serial entrepreneur in the Technology sector and his most recent role is the CEO and Founder of Forcivity. Molly has a passion for Marketing and is currently the Director of Marketing at Forcivity. In this podcast we discuss some of the biggest challenges customers have with managing their MarTech stack, the importance of using infinite data effectively to reach your target audience, and AI being a major trend for the future of marketing.
Steve Baines - https://www.linkedin.com/in/stevebaines/
Molly McGee - https://www.linkedin.com/in/mollymmcgee/
Forcivity - https://forcivity.com
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
Steve Baines - https://www.linkedin.com/in/stevebaines/
Molly McGee - https://www.linkedin.com/in/mollymmcgee/
Forcivity - https://forcivity.com
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
Released:
Oct 29, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO