34 min listen
Creating Omnichannel Experiences with Sara Richter, CMO of Emarsys
FromThe Next CMO
ratings:
Length:
41 minutes
Released:
Mar 16, 2021
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Sara Richter the CMO of Emarsys who has over 15+ years of experience in high growth and fast paced Mar-Tech organizations. In this podcast we discuss leveraging omnichannel marketing strategies, steps every marketer should take to improve their cross-channel experience, and solutions to handle personalization across different marketing channels. Sara Richter - https://www.linkedin.com/in/sarajrichter/Emarysys - https://emarsys.com Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast For more info about Plannuh, check out our website
Released:
Mar 16, 2021
Format:
Podcast episode
Titles in the series (100)
Converting a complex event from physical to digital - lessons learned from EnterpriseDB user conference: TheNextCMO’s latest podcast is with Rachael Champagne and Frank Days. Rachael is the Marketing Campaign Manager and Frank is the Senior VP of Marketing at EnterpriseDB. Rachael has been with EnterpriseDB for 2 years working in ABM, demand gen, and events. Frank joined the company leading product marketing and now heads the entire marketing department. Rachael and Frank joined us to talk about transitioning their annual physical user conference Postgresvision to a virtual event due to the changing market conditions. In this episode we cover the massive undertaking of shifting a physical event to virtual, the pros/cons of a digital event, advice to marketers who are going through these changes, and some potential roadblocks you may come across and how to navigate through them. Frank and Rachael leveraged Intrado’s virtual event solution and have been very happy with the tools and sup by The Next CMO