In this episode of the next CMO, I speak to Bryan Clayton, a serial entrepreneur in the home services and lawn care market. Brian has had a fascinating entrepreneurial journey. Starting from the day, his dad told him to stop playing video games and go out and mow the lawn to growing a business of 150 people with $10 million of annual revenue and ultimately selling that business to the largest landscaping company in the US.But that was just Bryan's first act. In his second act, he's built GreenPal, the Uber for lawn care, which now serves 200,000 households and generates over $20 million in annual revenue. I learned a ton from my conversation with Bryan, a natural marketer and I'm sure you will too.Some useful links from the show:Learn more about GreenPalFollow Bryan on LinkedInBrian references books from Claude Hopkins, which can be found here: Scientific Advertising and My Life in AdvertisingFollow Plannuh on LinkedIn or TwitterSubmit your ideas for guests or topics to The Next CMO And make sure you check out Plannuh at plannuh.com