36 min listen
Building Winning Marketing Plans with Scott Todaro
FromThe Next CMO
ratings:
Length:
36 minutes
Released:
Aug 25, 2020
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Scott Todaro the co-founder and CMO of Plannuh. Scott has over 28 years of marketing experience, has managed hundreds of marketers, and taught marketing at the University of Lowell. This podcast discusses why a marketing plan is the most strategic document a marketer will produce all year, common mistakes marketers make when building a plan, and where to find the ultimate marketing planning template.
Scott Todaro - https://www.linkedin.com/in/scott-todaro-744a3/
The ULTIMATE Planning Template -https://info.plannuh.com/building-marketing-plans-that-win
For more info about Plannuh, check out our website
Scott Todaro - https://www.linkedin.com/in/scott-todaro-744a3/
The ULTIMATE Planning Template -https://info.plannuh.com/building-marketing-plans-that-win
For more info about Plannuh, check out our website
Released:
Aug 25, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO