Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m joined by Scott Edinger.    Scott is a consultant for leading business growth and is trusted by clients in the Fortune 50 and across the globe. He has worked with CEOs and senior leaders to develop pragmatic strategies and execute approaches to drive top and bottom-line results. He's written three books. His latest, The Growth Leader, is out now and is a Wall Street Journal and USA Today bestseller. He creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales.   THIS EPISODE IS PERFECT FOR… anyone who wants to learn how to close the gap between the C-Suite and the sales team to create profitable growth.   TODAY’S MAIN MESSAGE… sales teams are often divorced from talks about strategy, yet the sales process is where strategy is executed. It’s where everything comes to life. In fact, interactions with salespeople drive 25-53% of decisions! In this episode, Scott discusses why it’s so critical to not treat sales as an afterthought and how to effectively include it in planning.      WHAT I LOVE MOST… it’s the responsibility of a leader to inspire every level of the organization, yes sales, but also product developers, marketers, finance, legal, and customer service teams, to understand the value they bring to the customer.    Running Time: 28:59   Subscribe on iTunes   Find Tiffani Online: Facebook Twitter LinkedIn   Find Scott Online: Website  LinkedIn   Scott’s Book:  The Growth Leader