Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring you an episode of What’s Next! Podcast with a powerful duo, Catalina Daniels and James Sherman who are co-authors of Smart Startups: What Every Entrepreneur Needs to Know.   Catalina spent the first 17 years of her career at McKinsey, where she became a partner. She left McKinsey to become an entrepreneur and eventually an angel investor. She is a venture partner at Entrepreneurs Roundtable Accelerator, a prominent New York-based tech accelerator where she mentors U.S. entrepreneurs and helps non-U.S. entrepreneurs expand into the U.S.    Jim started his career at Bain as a consultant and then spent several years working in media with Time Inc. and Pearson. In 1997, he launched the Internet division of Martha Stewart Living. He then became a serial Internet entrepreneur and an active angel investor in New York startups. He's been a mentor to entrepreneurs and sits on the board of Harvard Business School's Alumni Angels of New York.    THIS EPISODE IS PERFECT FOR… anybody looking to gain some pearls of wisdom about entrepreneurship.    TODAY’S MAIN MESSAGE… entrepreneurship is a challenging journey and real experience from fellow founders is the most useful advice. Catalina and James interviewed eighteen HBS graduates and entrepreneurs who shared real-life experiences founding businesses. In this conversation, they share some of their findings - from the power of a great business model to strategies for scaling.    WHAT I LOVE MOST… using an ideation triangle to determine whether an idea is viable and assessing these criteria: size of the opportunity, relevant skills, and passion.   Running Time: 28:20   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Catalina Online: LinkedIn   Find James Online: LinkedIn   Catalina + James’ Book: Smart Startups: What Every Entrepreneur Needs to Know