Welcome to the What’s Next! podcast with Tiffani Bova. This week, I’m speaking with Frits van Paasschen, a seasoned global executive, and author of the new book, The Disruptors Feast. With 30 years of experience, he has a unique perspective on the current trends that impact businesses around the world. Frits served as the CEO of Starwood Hotels and Resorts, CEO at Coors Brewing Company, and have held several management positions at Nike.  Frits is one a few who have seen first-hand what it’s like to be in the middle of disruption. He was the CEO of Starwood when AirBnB started and the CEO of Coors when the craft beer industry launched. He shares how he handled disruption by changing from the inside out and leading when change broadsides a company. In this episode: 4:10 – How Frits defines disruption 8:52 – What it was like as the CEO of Starwood when AirBnB disrupted the hotel industry 12:21 – What other industries can learn from disruptors like AirBnB 14:08 – What do you do when disruptors come after your industry? 17:09 – What does it look like, culturally, when a company has to shift due to disruption in the marketplace? 20:06 – Frits’ three barriers to change 25:16 – Why Frits thinks that sometimes the best way to deal with disruption is to disrupt back 30:05 – Dissecting the interplay between the new digital side and how-we’ve-always-done-things 31:29 – Frits’ perspective on athletic companies calling themselves technology companies   Running Time: 35:08   Subscribe on iTunes   Find Tiffani on Social Media: Facebook Twitter LinkedIn   Find Frits on Social Media: Website LinkedIn Facebook