36 min listen
Managing an Iconic Brand with Martha Boudreau, CMO of AARP
FromThe Next CMO
ratings:
Length:
43 minutes
Released:
Oct 15, 2020
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Martha Boudreau, The Chief Communications and Marketing Officer for AARP. Martha is responsible for setting enterprise brand and communications strategy and unifying AARP’s voice throughout the organization’s extensive channels. Martha is a recognized leader in the global communications industry. In this podcast we discuss how AARP has evolved their brand to connect with a wider audience and future members, the importance of communicating accurate information, and AARP’s most successful marketing campaigns.
Martha Boudreau - https://www.linkedin.com/in/martha-boudreau-51599529/
AARP - https://www.aarp.org
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
Martha Boudreau - https://www.linkedin.com/in/martha-boudreau-51599529/
AARP - https://www.aarp.org
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
Released:
Oct 15, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO