36 min listen
Getting the most out of your email channel with Charlie Ungashick of Validity
FromThe Next CMO
ratings:
Length:
28 minutes
Released:
Oct 14, 2020
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Charlie Ungashick the CMO of Validity. Charlie is a serial-CMO with over 10 years of experience working for companies such as Applause, PTC, and Globoforce. In this podcast we discuss their upcoming digital event, The Summit; a cant-miss email event, the importance of data for customer engagement platforms, and how to improve your overall marketing strategy.
Charlie Ungashick - https://www.linkedin.com/in/charlieungashick/
Validity - https://www.validity.com
The Summit Digital Event - https://www.validity.com/summit/
For more info about Plannuh, check out our website
Charlie Ungashick - https://www.linkedin.com/in/charlieungashick/
Validity - https://www.validity.com
The Summit Digital Event - https://www.validity.com/summit/
For more info about Plannuh, check out our website
Released:
Oct 14, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO