5 min listen
#283: Next Best Action Approaches for Marketing with Shoel Perelman, Pega
#283: Next Best Action Approaches for Marketing with Shoel Perelman, Pega
ratings:
Length:
24 minutes
Released:
Sep 30, 2022
Format:
Podcast episode
Description
Today we’re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better customer experience. To help me discuss this topic, I’d like to welcome Shoel Perelman, VP Product, 1:1 Customer Engagement, Decisioning and AI, Pega. RESOURCES Learn more about Basecamp, including a free trial here: https://www.basecamp.com/agile The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Released:
Sep 30, 2022
Format:
Podcast episode
Titles in the series (100)
#3 Your Brand is a Relationship: Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This is not far-fetched or unrealistic when brands approach it by solving real challenges that their clients have, and... by The Agile Brand™ with Greg Kihlstrom