6 min listen
#20 What is an agile brand?
ratings:
Length:
5 minutes
Released:
Jun 18, 2019
Format:
Podcast episode
Description
Having discussed what agile is and means, let’s talk more specifically about the current state of branding, and what I’ve defined as the Agile Brand. Agility is built on principles of sprints and optimization discussed in the previous chapter, and on the fundamentals of branding. There are five key things agile brands do which sets them apart: 1. Have an open dialogue with customers. 2. Tell stories that are genuine. 3. Use data to drive deeper insights and greater growth. 4. Think holistically about the customer experience. 5. Stay nimble by always listening. 6. Let go in order to have deeper relationships.
Released:
Jun 18, 2019
Format:
Podcast episode
Titles in the series (100)
#8 Attracting the Right Customers with Your Brand: When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the right customers to your brand. by The Agile Brand™ with Greg Kihlstrom