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#40 An Agile Brand Case Study: Netflix

#40 An Agile Brand Case Study: Netflix

FromThe Agile Brand™ with Greg Kihlstrom


#40 An Agile Brand Case Study: Netflix

FromThe Agile Brand™ with Greg Kihlstrom

ratings:
Length:
10 minutes
Released:
Oct 29, 2019
Format:
Podcast episode

Description

Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From its beginnings up against the behemoth Blockbuster, to its current disruption of traditional television and home entertainment, I trace its roots and how it has stayed agile after all these years.
Released:
Oct 29, 2019
Format:
Podcast episode

Titles in the series (100)

One of the leading marketing technology, customer experience, and digital transformation podcasts features executives and thought leaders from top brands and platforms who talk about the trends driving the industry forward, like first-party data strategies, artificial intelligence, journey orchestration, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.