4 min listen
#40 An Agile Brand Case Study: Netflix
#40 An Agile Brand Case Study: Netflix
ratings:
Length:
10 minutes
Released:
Oct 29, 2019
Format:
Podcast episode
Description
Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From its beginnings up against the behemoth Blockbuster, to its current disruption of traditional television and home entertainment, I trace its roots and how it has stayed agile after all these years.
Released:
Oct 29, 2019
Format:
Podcast episode
Titles in the series (100)
#10 Branding and Focus: “Our audience is everyone.” If I had a nickel for every time I’ve heard that sentence after asking a marketer or executive, I’d be a very rich man. Instead, in order for a brand to be successful, it must focus its efforts on defining its ideal... by The Agile Brand™ with Greg Kihlstrom