4 min listen
#48 Customer Experience Trumps Channels and Mediums
#48 Customer Experience Trumps Channels and Mediums
ratings:
Length:
5 minutes
Released:
Dec 17, 2019
Format:
Podcast episode
Description
Part 4 of how to create an agile brand. We need to stop thinking only in terms of the individual channels we reach customers through. Instead, we have to think of our customers in terms of their overall experience with our brand. As noted, customers are becoming more and more “device agnostic” and you could even say they are “channel agnostic” as well. Whether they choose to visit a store, or shop on their phone, text, tweet or even make a good old-fashioned phone call depends on many external factors brands can’t anticipate. To combat this, we must make our communications, marketing, commerce and customer service agile and channel-agnostic as well. This is what creates a great customer experience.
Released:
Dec 17, 2019
Format:
Podcast episode
Titles in the series (100)
#14 Brand as Object: The first stage in the evolution of brands. Our use of logos to represent companies, organizations, or individuals is based on a long history that originates with the very beginning of written communication. The moment we used a drawing, an image, a... by The Agile Brand™ with Greg Kihlstrom