4 min listen
#15 Brand as Idea
ratings:
Length:
4 minutes
Released:
May 14, 2019
Format:
Podcast episode
Description
The second stage in the evolution of brands. With increasing competition from mass production, mass advertising, and mass media in general, the need for brands to be more than an object came along. At this point, it wasn’t enough to simply have a logo that was recognizable and a product that was available in stores. Brands now needed to compete for mindshare. As consumers and marketers have grown more sophisticated, it is not enough to simply be known. Companies and products must stake out a claim on an area of the popular imagination and exist as an “idea.”
Released:
May 14, 2019
Format:
Podcast episode
Titles in the series (100)
#7 Branding and Expectation-Setting for Customers: A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals helps create a better customer experience by setting... by The Agile Brand™ with Greg Kihlstrom