19 min listen
149 | Daniel Murphy | The Secret To Building Liquid Death’s $700M Brand In Just 3 Years
149 | Daniel Murphy | The Secret To Building Liquid Death’s $700M Brand In Just 3 Years
ratings:
Length:
65 minutes
Released:
Nov 15, 2022
Format:
Podcast episode
Description
What does it take to be “authentic” when it comes to marketing?
A fundamental requirement of marketing is authenticity, as consumers expect it. They demand you to communicate your brand’s message consistently, tell an honest story and provide relatable information that will capture customer attention.
Daniel Murphy, SVP of Marketing and angel investor at Liquid Death, discusses the uber-effective marketing strategy that is making Liquid Death the darling and “it brand” in the CPG space right now. With plans for global domination, the canned-water company takes pride in authentic brand-building and keeping its consumers interested.
In this episode, Darius and Daniel talk about marketing strategies, advertising, and the benefits of leveraging social media in building an audience. They also talk about cancel culture and the best ways to handle negative feedback, among other interesting topics.
Topics include:
How Daniel got into canned-water company Liquid Death
What they do at Liquid Death
How Daniel became SVP of Marketing at Liquid Death
Daniel looks back at his career in advertising
What Liquid Death has done in terms of marketing strategy
How authentic brand-building wins over consumers
Taking advantage of emerging social media platforms
Cancel culture and how to handle it
Daniel talks about their recent campaigns
Collaborating with artists and other brands
Working with Martha Stewart
How Daniel found his dream job
Future plans for Liquid Death
And other topics…
Connect with Daniel:
Website: https://liquiddeath.com/
Instagram: https://www.instagram.com/liquiddeath/?hl=en
LinkedIn: https://www.linkedin.com/in/danqmurphy/
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/whoompdarius/
YouTube: https://therealdarius.com/youtube
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708
Learn more about your ad choices. Visit podcastchoices.com/adchoices
A fundamental requirement of marketing is authenticity, as consumers expect it. They demand you to communicate your brand’s message consistently, tell an honest story and provide relatable information that will capture customer attention.
Daniel Murphy, SVP of Marketing and angel investor at Liquid Death, discusses the uber-effective marketing strategy that is making Liquid Death the darling and “it brand” in the CPG space right now. With plans for global domination, the canned-water company takes pride in authentic brand-building and keeping its consumers interested.
In this episode, Darius and Daniel talk about marketing strategies, advertising, and the benefits of leveraging social media in building an audience. They also talk about cancel culture and the best ways to handle negative feedback, among other interesting topics.
Topics include:
How Daniel got into canned-water company Liquid Death
What they do at Liquid Death
How Daniel became SVP of Marketing at Liquid Death
Daniel looks back at his career in advertising
What Liquid Death has done in terms of marketing strategy
How authentic brand-building wins over consumers
Taking advantage of emerging social media platforms
Cancel culture and how to handle it
Daniel talks about their recent campaigns
Collaborating with artists and other brands
Working with Martha Stewart
How Daniel found his dream job
Future plans for Liquid Death
And other topics…
Connect with Daniel:
Website: https://liquiddeath.com/
Instagram: https://www.instagram.com/liquiddeath/?hl=en
LinkedIn: https://www.linkedin.com/in/danqmurphy/
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/whoompdarius/
YouTube: https://therealdarius.com/youtube
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Released:
Nov 15, 2022
Format:
Podcast episode
Titles in the series (100)
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