Many of our clients here at Brand Builders Group are what we call Mission Driven Messengers. They have dedicated their lives to making an impact, and are committed to helping people by serving their followers and clients to the best of their abilities. Yet time and again we see them struggle to reconcile their humility with the sales element of their personal brand. Our guest today is no stranger to this predicament and is a firm believer that sales and marketing have formed the backbone of some of the most important movements in history. Dean Graziosi is a giant in his field and has excelled as an author, investor, entrepreneur, & trainer. In 2019 he partnered with Tony Robbins to create Mastermind.com, a platform that allows you to thrive in the virtual economy by empowering you to share your knowledge using unmatched success strategies along with their worldwide directory. Tuning in you’ll hear Dean break down the partnership between purpose and marketing, how to approach paid advertising, and why you are doing your potential clients a huge disservice when you don’t market yourself well. We also cover the concept of a value ladder, how to cater to a range of client needs, and how you can get in on Tony Robbins’ and Dean’s exclusive free training offer. It was such an honor having Dean on the show, and we’re sure you’ll find our conversation as thought-provoking and inspiring as we did. Make sure you tune in for tons of great insights and learn why you need to love what you do so much that you feel bad if people don't use it!