When your mission is your filter for every decision you make in your business, the results will blow you away.In this episode, Hibar Co-Founder Nora Schaper talks about how marketing supports their retail efforts. She shares about how being mission-focused made a big difference in her business.Listen up and learn from this episode!KEY TAKEAWAYS FROM THIS EPISODEStart with knowing your “Why”.Everything that happens in the sales spawns out of the mission.Companies with a mission and qualified B Corps are generally more profitable than other companies.The mission is incredible as a filter for decisions.Wholesale is a great marketing channel that isn’t going anywhere.Keep close contacts with your accounts, offer education, train staff, send samples, support promos, and collaborate on social media.The use of QR codes is a big opportunity for businesses.Recommended app: Blinqhttps://blinq.meToday’s Guest:Nora Schaper is the Co-Founder, Integrator, and SVP of Sales at HiBar.HiBar is a company that is on a mission to inspire the removal of single-use plastic by redesigning personal care products to be beautiful, functional, and plastic-free.Connect and learn more about Nora and HiBar here:Website: https://www.hellohibar.comLinkedin: https://www.linkedin.com/in/nora-schaper-2339477Instagram: https://www.Instagram.com/hellohibarWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply