Globalization and changes in behavior and trends have caused a digital transformation at an organizational level and have given the customer more control over the process of buying. Today, a large part of the purchase process is already completed before you get in contact with the supplier. Further, social media is becoming more and more important for personal branding, just as social selling is becoming increasingly important for personal brand promotion.But while personal branding and social selling go hand in hand, there are differences between the two. Personal branding consists of creating your own brand, which can be sold and marketed, while social selling is about using the power of your personal brand to interact with your prospects on social media.In this episode of Rep Your Brand, our host Nick Bennett welcomes Evan Patterson, a content and community marketing professional and LinkedIn influencer. Evan and Nick get into a bunch of random stuff that Evan does on his LinkedIn. They discuss influencer and sales marketing, social selling, personal branding, and the relationship between social selling and personal branding.