The combination of social media and communities has become an integral part of our professional lives over the last few years. And professional networking sites such as LinkedIn and Twitter are at the forefront of this evolution.But there's an increasing demand for transparency and honesty on social media, so if you want to make it online, you need to keep it real with your audiences. In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Zoë Hartsfield, the Community Architect at Spekit. They talk about the importance of staying true to yourself on social media, how to improve your content writing skills, and the difference between a community and an audience.