When it comes to achieving success on social media, what is more important: the quantity or the quality of posts you publish? Of course, many will argue that quality always beats quantity. However, it doesn't mean you can publish one post and repost it for the rest of your life. But should you, in general, republish your content?According to our guest Ross Simmonds, "the life cycle of an article doesn't end when you press publish. "If your post is valuable, you can publish it repeatedly because today's audience may not be tomorrow's audience. Each day is an opportunity for someone new to come across your content and use it as a valuable learning source.Ross Simmonds is the founder of Foundation, a content marketing agency on a mission to help B2B brands create and distribute high-quality content. In today's episode of the Rep Your Brand podcast, he talks about the most common fears marketers face when creating content. He also explains why reaching the right audience and finding adequate channels leads to success.He believes being authentic and providing value can be the same thing, but no matter what professional sphere you are in, don't forget to show your true self; just be human. At the end of the day, as Ross says, "people connect with people."