Setting goals is one of the prerequisites for success in marketing. And both short-term and long-term goals are an essential part of your strategy.But how do you balance short-term and long-term marketing goals? In this episode of The Anonymous Marketer podcast, our host Nick Bennett welcomes Pete Lorenco, the VP of Demand Generation at HYCU. They share their thoughts on executing short wins, the importance of building credibility, and how to develop your marketing hypotheses for the long-term.Special thanks to our sponsors:HockeystackAllegoOpensense