In this episode of The Anonymous Marketer, host Kirsti Lang welcomes Christina Garnett from HubSpot to explore the power of turning customers into fans. Christina emphasizes that word of mouth remains a timeless marketing strategy, unaffected by technological advancements or trends.Kirsti, taking over as the new host, dives into the topic with enthusiasm, discussing the significance of building a community around a brand. Christina, an expert in community building and customer marketing, shares insights on why fans are crucial for a brand's growth. She explains that fans are not just customers; they are advocates who actively promote and defend the brand in various online platforms, adding a layer of trust and authenticity that brands alone cannot achieve.The conversation then shifts to practical strategies for cultivating fans. Christina advises focusing on the customer experience, ensuring that every interaction, from sales to support, is respectful and engaging. She stresses the importance of consistent care and attention, not just during renewal periods but throughout the customer journey. By meeting and exceeding customer expectations, brands can transform satisfied customers into loyal fans.