In this episode, Nick Bennett chats with Kate Bradley Chernis, Co-founder and CEO at Lately, the only social media management platform that creates content FOR you with the power of artificial intelligence.Kate talks about the good and bad sides of robots and explains why humans are still very important in content creation regardless of AI's capabilities. She points out that being authentic and focused on one goal is key to success and teaches us how to properly utilize social media while looking for leads.Kate states that company culture is very important, and every team member must fit in it. She also thinks that running and growing a business can burn people out and strongly recommends employing someone to help.