Like it or not, Generative AI is becoming part of the communications toolkit. But unlike any technology that has preceded it, AI is able to perform tasks and produce results that have always been the domain of PR professionals - especially at the entry-level. And that's just today; AI is only going to get better. How can communicators and marketers adapt, adopt, and advance in this new, AI-enabled reality? In this episode of The Trending Communicator, host Dan Nestle dives deep into the challenges and opportunities AI presents for communications professionals with Anne Green, CEO of G&S Business Communications. Anne, an award-winning communicator, thought leader, and advocate for ethics within the PR profession, is leading the charge toward AI enablement within her agency and for her clients. But she’s keenly aware of the technology's black-box nature and, in the episode, outlines an approach that ensures ethical adoption and enablement. Anne and Dan delve into these ethical considerations and much more as they examine the evolving role of AI in marketing and communications. They discuss the importance of approaching AI with a critical and ethical lens, considering its impact on human interactions and the industry's hiring practices. At the same time, they explore how AI can enhance strategic thinking and help communications professionals deliver greater impact to their businesses. Anne also shares her concerns about online divisiveness and disinformation, emphasizing resilience and big-picture focus. The episode concludes with a positive outlook on human creativity and the importance of staying engaged in societal discussions. Listen in and hear about... Ethical dilemmas for marketers in the tech and AI revolution. The critical role of ethics in AI-driven marketing. AI's growing business role and the imperative of strategic adoption. The need to find a personal advantage in new tech adoption. Adapting to AI's impact on communication and thought. The importance of bridging AI and organizational goals. The rise of online disinformation and its societal impact. Optimism in the human capacity for innovation.   Notable Quotes [05:50] "I want to see writing that's electric, that leaps off the page, even if it's a marketing pitch or something." - Anne Green [20:13] "There's a lot of misperceptions about what this industry is about, but like anything in human life, there are the angels and the bad actors." - Anne Green [29:01] "I want to invite people to think about big picture questions like what will it mean to be human? What does authorship mean? What does it mean to have co-intelligence or augmented intellect?" - Anne Green [41:08] "In the case of generative AI, you need to approach it as if you are about to have an interaction." - Dan Nestle [01:05:01] "I am kept up with the proliferation of divisiveness and fake stuff online, and very much engineered disinformation, which is upsetting to me." - Anne Green   Resources & Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter Anne Green G&S Business Communications | Website Anne Green | LinkedIn   Timestamped summary for this episode (generated by ChatGPT) [00:01:15] Anne Green's career path Anne Green discusses her career path, from an internship to becoming CEO, highlighting the accidental nature of her journey. [00:06:10] Reflecting on past experiences Dan Nestle and Anne Green reminisce about their past experiences, specifically their connection through Cooper Katz and the impact of their mentors. [00:10:56] The enduring importance of writing Dan Nestle emphasizes the timeless importance of writing and critical thinking in the PR profession, despite technological advancements. [00:13:14] Adapting to changes in communications Anne Green reflects on the changes in communication, from the advent of social media to the impact of technology on writing and critical thinking. [00:16:14] The role of PR in upholding quality Dan Nestle