In this episode, Dan welcomes translation and localization expert Bill Lafferty, the founder of Loc Navigator, a resource-rich newsletter that helps readers understand translation and localization as drivers of business growth. An accomplished Japanese-to-English legal translator, enterprise localization project leader, and localization technology consultant, Bill has lived at the intersection of technology and translation for nearly three decades. And full disclosure: he’s been one of Dan’s best friends for over 25 years, so he knows…quite a lot about the host of the show.   He and Dan reminisce a bit and then dig into the evolution of translation and localization and the proliferation of technology in the field. Perhaps more than any other profession, translators have had to deal with ever-improving AI tools, and adaptation and skill enhancement have been par for the course. Now, with ChatGPT and LLMs performing better translations than any previous disruptive development, will translators survive?    Find out as Bill and Dan uncover some of the misconceptions about where AI is taking the translation profession - and by extension, other language-intensive jobs. In this episode:   Delve into the crucial role localization has in enhancing global business performance. Understand the influence human proficiency has on the nuance-rich translation industry. Scrutinize the landscape of the translation field in the new age of AI and machine translation. Ascertain the advantages and pitfalls of forging a career path in translation and localization. Embrace the importance of fostering continuous learning in the dynamic tech-driven world. Listen in and hear… All about the world of translation The concept of localization of languages Perceptions about Google Translate Human-oriented tasks in translation What makes Bill so interested in language translation  The beauty of the Japanese language The intersection of software and local translation Legal translation and the room for growth  Where machine translation fails  ChatGPT and how it is impacting translation Neuro-machine translations, usages, and limitations On-the-fly speech translation and pixelation The difference between localization and translation Understanding taxonomy and how it plays within your business  The Block Chain and opportunities it brings How AI helps increase the capacity and quality of communications Notable Quotes: “A lot of language learning comes from an openness to rhythm and sound.” – (12:49), Bill “There’s different levels to feeling accomplished when speaking a second language.” – (17:11), Bill “It was more important for me at the right age to make this really big career change into something different because I felt life would be a little less heavy.” – (20:07), Bill “Savvy, freelance translators are learning to use these technologies and harness them and use them as accelerators.” – (30:28), Bill “Low level jobs that would’ve been steps along the way are not exactly necessary anymore.” – (33:58), Dan “The amount of words being created everyday is just incredible.” – (35:58), Bill  “New tools require new operators.” – (36:28), Dan “Localization is one of the key drivers for global growth for any business.” – (51:03), Bill  “Translation is an industry that has always been shaped by infusions of technology.” – (57:23), Bill “Making something less complex is a huge value-add in this economy right now.” – (1:00:18), Bill “The better you can be at helping your customers or stakeholders to escape complexity, the more they’re going to thank you.” – (1:00:32), Bill “In my opinion ChatGPT promotes better mental health.” – (1:02:26), Bill “For freelance translators, don’t let all this noise about technology be something that is going to derail your career. Do what you love.” – (1:12:33), Bill Dan Nestle Links The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan