In this episode, Dan connects with entrepreneur, marketing leader, and insights junkie Bill Harper, Chief Creative Officer and CEO of wmHarper (WMH). Bill shares his thoughts on business building and the centrality of purpose to just about everything - and Dan spends an hour wholeheartedly agreeing and keeping up with Bill's raw intellectual power. They take a deep dive into purpose, its role in business, how important it is to performance, and ultimately how it all rolls up into story. It's a rewarding and fun conversation that leaves Dan with books to read and gives us all much to think about.